When it comes to packaging design, the stakes are high. The design of your product’s packaging can make or break its success on store shelves. A well-designed package can catch the eye of potential customers, communicate important information, and even increase sales. On the other hand, a poorly designed package can turn shoppers away and harm your brand’s reputation. To help you navigate the world of package design and create a winning design for your product, we’ve compiled a list of do’s and don’ts to keep in mind.
What are the key elements of successful package design?
First and foremost, a successful package design is one that effectively communicates the key information about your product to the consumer. This includes the product name, its ingredients or contents, the brand name, and any necessary warnings or instructions. Additionally, the package should be easy to open and close, and the product should be well-protected during transport and storage.
Another important aspect of package design is aesthetics. The design should be visually appealing and consistent with your brand’s overall aesthetic. This can include using specific colors, typography, and imagery that is associated with your brand. The design should also be easy to read and understand, even from a distance.
Finally, the package design should also be functional. It should be easy to display on store shelves and take up minimal space. It should also be easy for the consumer to identify and pick up the product.
What are common mistakes to avoid in package design?
One common mistake in package design is using too much text or too many different fonts. This can make the package appear cluttered and difficult to read. Additionally, using text that is too small or too light can also make it hard for consumers to read important information about the product.
Another mistake to avoid is using low-quality or unprofessional-looking images. This can make the product appear cheap and may turn off potential customers. Similarly, using stock images that are not relevant to the product can also be a mistake as it can create confusion and disconnect from the product.
Another common mistake is failing to consider the product’s target audience. The package design should be tailored to the demographic that is most likely to purchase the product. For example, a package design for a children’s toy should be bright, colorful, and playful, while a package design for a luxury skincare product should be sleek, sophisticated, and elegant.
Finally, one of the biggest mistakes is not making the package design sustainable. With the growing focus on environmental concerns, many consumers are looking for products that are packaged in a sustainable way. This can include using recyclable materials, minimizing packaging waste, and using eco-friendly printing processes.
Why should you consider hiring a packaging designer?
While it may be tempting to create your product’s package design in-house or to use a template, there are many benefits to hiring a professional packaging designer. A packaging designer has the expertise and experience to create a design that is both visually appealing and functional. They will also be able to create a design that is consistent with your brand’s overall aesthetic and can help you navigate the various legal and regulatory requirements for packaging.
Additionally, a packaging designer can also help you with the technical aspects of package design such as creating the correct die-lines, understanding the printing and production process and ensuring the design can be produced efficiently and cost-effectively.
Finally, a professional packaging designer can also provide valuable insights into consumer behavior and can help you create a design that will stand out on store shelves and drive sales.
